A multidisciplinary creative, crafting thoughtful brand experiences through design & illustration.
Behind the Work
Behind the Work
Effective design goes beyond aesthetics. It’s about crafting work that connects with people, tells a story, and evokes emotion.
BACKGROUND
Having worked with a diverse range of industries, from hospitality and food & drink, to fashion and lifestyle, I bring a considered, adaptable approach to every project. I work closely with brands across multiple touch-points, including branding, packaging, print and digital, to create work that feels intentional, connected and leaves a lasting impact.
My journey began while studying Graphic Communication at the University for the Creative Arts, where I specialised in brand strategy and visual identity. Since then, I’ve continued to explore a wide range of creative projects, each contributing to a multidisciplinary approach.
Effective design goes beyond aesthetics. It’s about crafting work that connects with people, tells a story, and evokes emotion.
APPROACH
I approach each project with care, digging into the ideas and values of the clients I work with and weaving a narrative within my designs. My work is often infused with character, tactility and illustration, creating designs that evoke feeling and connection. In my own creative time, I thrive on exploration and curiosity, whether that’s discovering new artistic outlets, immersing myself in music, or crafting with my hands. I’m motivated by experiences that spark new ideas and creative possibilities.
Services
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Brand Identity
Brand Guidelines
Logo Design
Campaign Identity
Illustration & Animation -
Packaging
Brand Stationery
Promotional Material
Publications, Brochures & Menus
Book Design
Merchandise & Apparel -
Website & Ecommerce
Organic & Paid Social Assets
Social Media Aesthetic & Templates
Video Editing & Motion
Email Design -
Signage & Wayfinding
Interior Graphics
Window Graphics
Point of Sale/Retail
Murals