Effective design goes beyond aesthetics. It’s about crafting work that resonates, tells a story, and evokes an emotional connection.
BACKGROUND
I’m a graphic designer and illustrator based in the UK, creating thoughtful, story-driven design with a hand-drawn, tactile feel. I believe in work that’s considered, meaningful and crafted with intention.
My journey began while studying Graphic Communication at the University for the Creative Arts, where I specialised in brand strategy and visual identity. Since then, I’ve worked across a wide range of creative projects in hospitality, lifestyle, retail and food & drink, giving me an adaptable, multi-disciplinary approach. I bring brands to life through well-crafted print and digital design, led by clarity, character and purpose.
SERVICES
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Considered brands that feel intentional, expressive and built to last. I create cohesive identities that include logos, colour palettes, typography and usage guidelines, giving your brand a strong and confident foundation.
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Thoughtfully designed websites that balance aesthetic and usability. I typically work with Squarespace and Shopify but I am happy to discuss other platforms if you have something else in mind.
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Packaging design that elevates your product while staying practical and production-ready. Every detail is considered to create packaging that feels premium and cohesive.
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Bespoke illustrations designed to add personality and warmth. I create illustrations to bring character and storytelling into your brand, across print and digital.
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Design-led social media assets created for consistency and ease. From starter kits to extended templates, I design content that feels cohesive, recognisable and aligned with your wider brand.
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From stationery and menus to brochures and lookbooks, each item is created with attention to layout, typography and finish, resulting in tactile designs that feel considered.
APPROACH
I approach each project with care, digging into the ideas and values of the brands I work with and weaving a narrative within my designs. My work is infused with rich colours, tactility and illustration, creating designs that evoke feeling and connection. In my own creative time, I thrive on exploration and curiosity, whether that’s discovering new artistic outlets, immersing myself in music, or crafting with my hands. I’m motivated by experiences that spark fresh ideas and creative possibilities.
