Effective design goes beyond aesthetics. It’s about crafting work that resonates, tells a story, and evokes an emotional connection.
BACKGROUND
I’m a graphic designer and illustrator based in the UK, creating thoughtful, story-driven design with a hand-drawn, tactile feel. I believe in work that’s considered, meaningful and crafted with intention.
My journey began while studying Graphic Communication at the University for the Creative Arts, where I specialised in brand strategy and visual identity. Since then, I’ve worked across a wide range of creative projects in hospitality, lifestyle, retail and food & drink, giving me an adaptable, multi-disciplinary approach. I bring brands to life through well-crafted print and digital design, led by clarity, character and purpose.
EXPERTISE
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BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
CAMPAIGN IDENTITY -
PACKAGING
BRAND STATIONERY
POSTERS
PROMOTIONAL MATERIALS
BROCHURES, REPORTS & LOOK BOOKS
LEAFLETS, POSTCARDS & MENUS -
WEBSITE & E-COMMERCE
EMAIL DESIGN & DIGITAL MARKETING
VIDEO EDITING & ANIMATION
SOCIAL MEDIA ASSETS & TEMPLATES -
SIGNAGE
WAYFINDING
INTERIOR GRAPHICS
MURALS -
EDITORIAL
PACKAGING
PATTERN DESIGN
ICONOGRAPHY
PRODUCT ILLUSTRATIONS
APPROACH
I approach each project with care, digging into the ideas and values of the brands I work with and weaving a narrative within my designs. My work is infused with rich colours, tactility and illustration, creating designs that evoke feeling and connection.
In my own creative time, I thrive on exploration and curiosity, whether that’s discovering new artistic outlets, immersing myself in music, or crafting with my hands. I’m motivated by experiences that spark fresh ideas and creative possibilities.
