Behind the Work
Behind the Work
A multidisciplinary creative, crafting
considered design and illustration.
Effective design goes beyond aesthetics. It’s about crafting work that connects with people, tells a story, and evokes emotion.
Effective design goes beyond aesthetics. It’s about crafting work that resonates, tells a story, and evokes an emotional connection.
BACKGROUND
Having designed within a diverse range of industries, from hospitality and food & drink, to fashion and lifestyle, I bring a considered, adaptable approach to every project. I work closely with brands across multiple areas, including branding, packaging, print and digital, to create work that feels intentional.
My journey began while studying Graphic Communication at the University for the Creative Arts, where I specialised in brand strategy and visual identity. Since then, I’ve continued to explore a range of creative projects, each shaping the way I think, create and approach design today.
Effective design goes beyond aesthetics. It’s about crafting work that connects with people, tells a story, and evokes emotion.
APPROACH
I approach each project with care, digging into the ideas and values of the clients I work with and weaving a narrative within my designs. My work is often infused with character, tactility and illustration, creating designs that evoke feeling and connection. In my own creative time, I thrive on exploration and curiosity, whether that’s discovering new artistic outlets, immersing myself in music or crafting with my hands. I’m motivated by experiences that spark ideas and creative possibilities.
Services
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Brand Identity
Logo Design
Brand Guidelines
Campaign Identity -
Packaging
Brand Stationery
Promotional Materials
Publications & Brochures
Merchandise & Apparel
Signage & Wayfinding -
Website & Ecommerce
Organic & Paid Social Assets
Social Media Assets & Templates
Video Editing & Motion -
Editorial & Books
Product & Packaging
Murals & Large Artwork
Digital & Animation
