Greta-Mae’s work is defined by a calm, atmospheric approach, creating spaces that prioritise a sense of comfort. Each project is shaped by narrative, resulting in interiors that feel deeply personal.

The identity was designed to work seamlessly across the studio’s three core offerings: interior design services, a curated homeware collection, and a series of holiday cabins. It is rooted in a sense of quiet luxury and timelessness, with subtle typographic details inspired by ornate lettering found in vintage fairytale books.