With a focus on fairness and sustainability, Honeywell Bakes is driven by a desire to create products that bring people together and make a positive impact on the world. The identity was reimagined to mark the brand’s tenth year in business and celebrate its certification as a B Corp. Organic yet playful, the new identity balances a love of baking with a deeper dedication to making a difference in the world. At the centre of the identity is a hare, symbolising life and earth – a protector of animals.