Built around the ethos of ‘fast cars & slow living’, Parc Fermé explores the human and cultural stories behind the track, documenting its connection to fashion, music, art and travel.

The identity is shaped through a distinct social presence, drawing on references from retro motorsport and 1980s Formula 1. Confident black and white visuals are paired with vintage colour accents, bold typography and editorial layouts, creating a nostalgic yet contemporary aesthetic.