Made for living.
Made for living.
Piglet in Bed is a British homeware brand known for its relaxed, linen bedding and lifestyle collections.
Deliverables
Brand Refresh
Illustration
Book Visual Direction
Print Collateral & Advertising
Social Media (Organic & Paid Assets)
Packaging Design
Piglet in Bed is a British homeware brand known for its relaxed, linen bedding and lifestyle collections. I worked across a wide range of touch-points to evolve and elevate Piglet in Bed’s creative identity, bringing a more design-led and editorial approach to each one. Alongside this, I refreshed key brand assets, including typography, colour palette and illustration, creating a more cohesive look.
The work spanned across key seasonal campaigns, including their spring/summer collection Tales of Aunt Rose, inspired by the eclectic charm of bohemian living and Winter at Hawthorn, a richly coloured autumn/winter collection rooted in countryside storytelling. Each moment reflects the brand’s tactile, warm aesthetic while embracing playfulness.
Brand Refresh
Illustration
Book Visual Direction
Print Collateral & Advertising
Social Media (Organic & Paid Assets)
Packaging Design
I worked across a wide range of touch-points to evolve and elevate Piglet in Bed’s creative identity, bringing a more design-led and editorial approach to each one. Alongside this, I refreshed key brand assets, including typography, colour palette and illustration, creating a more cohesive look.
The work spanned across key seasonal campaigns, including their Spring/Summer collection Tales of Aunt Rose, inspired by the eclectic charm of bohemian living and Winter at Hawthorn, a richly coloured Autumn/Winter collection rooted in countryside storytelling. Each moment reflects the brand’s tactile, warm aesthetic while embracing playfulness.
Book Creative
I supported the visual direction for Piglet in Bed’s first book Homes for Living, designing the front cover and page templates alongside a series of bespoke illustrations featured throughout. The project was developed in partnership with Penguin Books to bring the visual direction to life across the publication.
Book Creative
I supported the visual direction for Piglet in Bed’s first book Homes for Living, designing the front cover and page templates alongside a series of bespoke illustrations featured throughout. The project was developed in partnership with Penguin Books to bring the visual direction to life across the publication.
Print Design
I developed a range of print collateral for Piglet in Bed, including brochures, packaging inserts and magazine ads for House & Garden, translating their brand identity across engaging print pieces.
I developed a range of print collateral for Piglet in Bed, including brochures, packaging inserts and magazine ads for House & Garden, translating their identity across engaging print pieces.
Print Design
Social Media Design
I designed paid and organic social content for key seasonal campaigns, including Tales of Aunt Rose and Winter at Hawthorn, adapting each collection into a range of engaging digital assets.
I designed paid and organic social content for key seasonal campaigns, including Tales of Aunt Rose and Winter at Hawthorn, adapting each collection into a range of engaging digital assets.
Social Media Design
Packaging Design
Packaging Design
I designed a series of gift boxes to create a considered and memorable unboxing experience, bringing Piglet in Bed’s tactile, playful aesthetic into the packaging through thoughtful details and finishes.
Packaging Design
I designed a series of gift boxes to create a considered and memorable unboxing experience, bringing Piglet in Bed’s tactile, playful aesthetic into the packaging through thoughtful details and finishes.
