I worked across a wide range of touch-points to evolve and elevate Piglet in Bed’s creative identity, bringing a more design-led and editorial approach to each one. Alongside this, I refreshed key brand assets, including typography, colour palette and illustration, creating a more cohesive look.

The work spanned across key seasonal campaigns, including their spring/summer collection Tales of Aunt Rose, inspired by the eclectic charm of bohemian living and Winter at Hawthorn, a richly coloured autumn/winter collection rooted in countryside storytelling. Each moment reflects the brand’s tactile, warm aesthetic while embracing playfulness.