Piglet in Bed is a British homeware brand known for its relaxed, natural linen bedding and timeless lifestyle collections. I worked across a wide range of touch-points to evolve and elevate the brand’s creative identity, bringing a more design-led and editorial approach to each one.

The work spanned across key seasonal campaigns, including their spring/summer collection Tales of Aunt Rose, inspired by the eclectic charm of bohemian living, and Winter at Hawthorn, a richly coloured autumn/winter collection rooted in countryside storytelling. Each moment reflects the brand’s tactile, warm aesthetic while embracing its individuality and playfulness.