Made for living.
Made for living.
Piglet in Bed is a British homeware brand known for its relaxed, linen bedding and lifestyle collections.
Deliverables
Brand Refresh
Illustration
Book Visual Direction
Print Collateral & Advertising
Social Media (Organic & Paid Assets)
Packaging Design
I worked across a wide range of touch-points to evolve and elevate Piglet in Bed’s creative identity, bringing a more design-led and editorial approach to each one. Alongside this, I refreshed key brand assets, including typography, colour palette and illustration, creating a more cohesive look.
The work spanned across key seasonal campaigns, including their spring/summer collection Tales of Aunt Rose, inspired by the eclectic charm of bohemian living and Winter at Hawthorn, a richly coloured autumn/winter collection rooted in countryside storytelling. Each moment reflects the brand’s tactile, warm aesthetic while embracing playfulness.
Book Creative
Book creative
Visual direction for their first book, designing the front cover, page templates & illustrations.
Print Design
Print Design
Brochures, packaging inserts and House & Garden magazine ads, translating the brand across print.
Social Media Design
Social Media Design
Paid ads & organic social, including campaign creative for Tales of Aunt Rose & Winter at Hawthorn.
Packaging Design
Packaging Design
Gift boxes creating a premium unboxing experience that reflects the brand’s aesthetic.
