Deliverables: Brand identity, website design, social media assets, branded merchandise, packaging for merch.
Parc Fermé is a female-founded creative agency and lifestyle brand, bringing a fresh, design-led perspective to the world of motorsport. Built around the ethos of ‘fast cars & slow living’, the brand explores the human, cultural and sporting stories behind the track.
The identity is rooted in a distinct social media presence, drawing inspiration from retro motorsport and 1980s Formula 1. Confident black & white visuals, supported by vintage colours, bold type and editorial layouts, creates a nostalic yet contemporary identity. This offers a new aesthetic to a traditionally male-dominated space.
