Deliverables: Brand identity, welcome box packaging and branded merch, membership card, stationery suite, signage & wayfinding, social media templates.
Soulspace is a community co-working and events space based in Guildford, designed for people who love what they do. It offers beautiful, flexible workspaces that support growth and wellbeing, encouraging a happier, more balanced atmosphere — less hustle, more heart. Soulspace champions a sustainable work-life balance and a harmonious relationship between community and the environment.
The identity captures the essence of the space’s natural surroundings, playing on the contrasting elements found in river life. It features graphics and lettering made from flowing, hand-written lines, representing connection and community. Paper-cut textures resemble organic shapes and colours found in the river.
