Rooted in the idea of unapologetic self-indulgence, Wallow reclaims rest as a radical act, creating sensorial, natural bath & body products designed to encourage stillness and space.

The brief was to bring the identity to life across a cohesive brand experience. I contributed to the development of the packaging suite, as well as extending the brand across signage, print, POS and digital touch-points. This included creative for a pop-up space at Anthropologie on King’s Road, translating the brand into a physical environment.