Made for living.
Piglet in Bed is a British homeware brand known for its relaxed, natural linen bedding and timeless lifestyle collections. I worked across a wide range of touch-points to evolve and elevate the brand’s creative identity, bringing a more design-led and editorial approach to each one.
The work spanned across key seasonal campaigns, including their spring/summer collection Tales of Aunt Rose, inspired by the eclectic charm of bohemian living, and Winter at Hawthorn, a richly coloured autumn/winter collection rooted in countryside storytelling. Each moment reflects the brand’s tactile, warm aesthetic while embracing its individuality and playfulness.
DELIVERABLES
Printed materials
Packaging design
Social media assets
I designed this brochure to launch their Spring/Summer collection called Tales of Aunt Rose, inspired by the eclectic charm of bohemian living. Taking a design-led and editorial approach, the design combines warm and nostalgic photography with tactile hand-drawn details to evoke the feeling of a journal.
Packaging design focused on enhancing the unboxing experience for customers while reflecting Piglet in Bed’s relaxed luxury. I developed considered packaging concepts and printed materials that felt understated yet special, pairing natural textures and colour palettes linking to the brand products.
PACKAGING
Across digital channels, I worked to bring Piglet in Bed’s warm, tactile aesthetic into the online space. This included creating social media assets and that balanced a relaxed. The aim was to ensure every touchpoint felt cohesive and inviting, while showcasing the brand’s collections in an engaging way.
DIGITAL
