Redefining what it means to take time for yourself.

Wallow is a bath and body brand with earthy, evocative scents and a design-led aesthetic. Championing unapologetic self-indulgence, Wallow reclaims rest as a radical act, offering sensorial, natural products designed to help us switch off, slow down, and take up space.

To bring the identity to life, I played a role in the development of the packaging suite, designing and preparing key elements for production. Beyond packaging, I extended the brand across signage, print, POS and digital touch-points, including assets for a pop-up shop at Anthropologie on King’s Road, creating a cohesive and immersive brand experience.